REB1RTH started as a class project, but it didn’t stay there for long. What began as an assignment quickly turned into something personal — a brand built around the idea of starting over, letting go of what isn’t working, and choosing a new direction. The concept of rebirth isn’t about perfection; it’s about growth, change, and becoming something stronger through the process.

Visually, I leaned into expressive typography, sharp contrasts, and a gritty, worn aesthetic to reflect that transformation. Nothing about the brand is meant to feel polished or untouched — the texture, distortion, and bold type choices are intentional, meant to feel raw and real. I wanted the design to feel like it had lived a life already, not something that came out perfectly on the first try.

REB1RTH gave me the freedom to push my style and trust my instincts. It was a chance to experiment, take risks, and build a visual identity that actually meant something to me. More than anything, it reinforced why I love design — not just for how it looks, but for how it can communicate emotion, mindset, and change without saying a word.