For this project, I designed the full visual identity for the Grossmann Wine & Film Festival—a horror-themed celebration of film and wine, because why not make things a little darker? The concept alone gave me a strong creative direction: blending the elegance of wine culture with the raw, unsettling energy of cult horror cinema.

I leaned heavily into gritty textures, deep shadows, sharp contrast, and bold red-and-black color palettes to capture that classic horror atmosphere. The goal was to create something that felt cinematic and slightly dangerous, but still refined enough to reflect the wine element of the festival. I wanted the visuals to feel like they could exist on an old VHS cover, a midnight movie poster, or a limited-run bottle label all at once.

From large-scale posters to merch, badges, social graphics, and environmental applications, every touchpoint was built to feel cohesive and unmistakably tied to the brand. Typography played a huge role—I explored dramatic, slightly distorted type paired with clean secondary fonts to balance chaos and structure. The system had to feel immersive, like stepping into a stylized horror universe rather than just attending an event.

This project was genuinely one of my favorites because it let me fully embrace a theme and push it as far as it could go. It gave me space to experiment with mood, storytelling, and texture in a way that felt bold and unapologetic. More than anything, it reinforced how much I enjoy building complete visual worlds—not just standalone graphics, but identities that feel alive, cohesive, and memorable.