Spare Room is a conceptual rebrand and revitalization project for a vacant bowling alley in Ellensburg, Washington. Designed to address the city's limited entertainment options, the project reimagines the space as a modern social destination featuring bowling, an arcade, and a bar. The brand was built around the idea of creating an escape from the college-centered atmosphere that dominates much of the town, offering a welcoming environment for students, locals, and visitors alike. The project includes a complete visual identity system, environmental graphics, merchandise, packaging, signage, and digital experiences that work together to position Spare Room as Ellensburg's premier destination for fun, connection, and community.