2026 Central Washington Athletics — Art Direction & Visual Identity

Going into my second year with Central Washington Athletics, I wanted to approach the work differently. One of my biggest takeaways from the previous year was the importance of designing beyond a single graphic and thinking about how every piece could contribute to a larger visual system.

This year, my focus has been on building a more intentional and recognizable direction across CWU Athletics. Rather than creating each sport or post in isolation, I developed a shared visual language that could adapt across different teams, athletes, and types of content while still feeling distinctly Central Washington. The system is built around consistent typography, dimensional treatments, campus-inspired forms, photography, and a unified approach to composition.

The goal was never to make every graphic look the same, but to create enough structure that they clearly belong together. This project reflects one of the biggest lessons I’ve taken from my time at CWU: strong athletic design isn’t just about making individual pieces that look good—it’s about building an identity that can grow across an entire department.